Seventy-one percent of B2B marketers use content marketing primarily to generate leads. We’re here to help with our cost-per-lead (CPL) content syndication product, Content Spotlight. This limited-duration opportunity provides you with leads who are interested in your topic, expertise, and content. You choose the lead quantity and pay only for those leads we generate. We review your material to make sure it presents insights that will appeal to a broad marketing audience. Salesforce and Eloqua API integration are optional (additional fees may apply).
Make Your Content Work for You
The challenge of using content marketing for lead generation isn’t simply a matter of creating compelling content, but getting it in front of the right audiences. With more than 450,000 members looking for useful content and marketing advice, we can help you get your content into the hands of marketers who want to hear what you have to say.
Start by choosing your best content. Or, let us create your content for you. We’ll handle the rest—from giving it a marquee listing in our online store, to promoting it to the most relevant audience, to collecting and delivering the lead data.
New for 2016: Don’t have the internal resources to create the content for your spotlight?