Ahh the MarketingProfs Newsletter (wistful sigh)...that's how everything began. Newsletter Ads in MarketingProfs Today (don't receive it yet? sign up here) are one of our best performing products, due in large part to the fact that we keep things super simple. We bring the content to our audience, so all you have to do is follow a few tips on how to get those folks to click on your ads:
Keep the ad simple
Overall less copy is better (e.g. one line/benefit) and make sure the point size of your font is easily readable.
Company logo should be prominent.
Feature a Strong CTA that pops (contrasting color to ad background).
And that's pretty much it!
Resident Email Geek and