Writing a Sponsored Article That People Will Actually Read

The Article Itself

  • Articles should be at least 800-1,000 words, but no more than 1,200 or so. Feel free to include images, charts, graphs, and the like—but only if they help convey a point.
  • Write from an objective viewpoint and convey valuable how-to information to the reader. Focus on practical advice, actionable tips, and useful know-how about a specific marketing topic or approach to marketing.
  • Use a fresh, approachable voice. You are a person writing for other people. So, sound like one.
  • Offer clear takeaways for our (and your) audience—mostly B2B marketers, by the way.
  • Remember that little voice Ann Handley talks about in Everybody Writes: "Nobody has to read this." Make us want to read it.
  • Feel free to include links to your site as long as they are relevant to the content.

Other Things to Include

  • Supply at least one title option (more is okay, too).
  • Send us a company boilerplate and a logo that will fit into a square. It should be 100x100 pixels, or we’ll just resize it to that.
  • Feel free to suggest an image to accompany the post. The image shows up in the newsletter and at the top of the article.

And Remember…

  • Make sure all links back to your website are tracked properly.
  • Articles should be unpublished elsewhere.
  • Send your article in an editable format (not as a PDF).
  • We’ll edit your article for clarity and brevity and to conform to the MarketingProfs house style. We’ll run all changes by you for approval before publication.

 

Laura