Product Examples

Takeover inboxes everywhere with Newsletter Ads

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You may have gotten a taste of what Newsletter Ads look like in the Best Practices article, but I know you're yearning to see what your sponsorship of MarketingProfs Today will look like in its full glory when it arrives in 325,000 readers' inboxes. In 2016 we've expanded your sponsorship to a full 5-position takeover. Are you ready to sccccrrrrrroll?!

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Our juicy content lovingly sandwiched between hearty slices of your ads. Relevant info surrounded by the warm embrace of your brand. Delicious stuff enrobed by...OK, you get the point. 5 slots, for 5 days, sent to 325,000 ravenous subscribers. That's a lot of Hungry Eyes (<you're welcome), people.

Nina

"Nobody Puts Baby In The Corner"
MarCom Manager

Blogging: Getting The Right Tone

When we discuss Content Creation, you'll hear us talk a lot about "voice." How it's important for us to understand your brand's established voice, how to choose the tone for your content, and how we work with you to make sure you're comfortable with what we pen. Here's an example of a blog post we wrote for Impartner where we employed their "knowledgeable but casual" tone to help their clients understand their purchase:


 

You Bought a MAP Solution! Now What?

Getting a new Marketing Automation Platform solution is a lot like getting a new tool kit. The moment you finish basking in its new-ness, you start looking for something—anything—to fix. As you DIY dads out there can testify, the urge to go and do something with your new tools is almost overpowering. It doesn’t matter if it’s tightening a few pipes or sending a few A/B emails. You want to take it out for a spin. And that’s okay.

Read the rest of this blog here

 

Still not sure what kind of tone would be right for your business blog? Our Content Creation experts can suss that out for you in no time - just holler at a Client Hero to get started.

Virtual Events: Schlepp Not, Want Not

So you've heard us (or somebody) talking about these "virtual event" things, and you're curious enough to have ended up here. The idea of manning a sponsor booth from the comfort of your own desk, favorite coffee mug in hand, seems way more relaxing than schlepping a whole setup to a distant land every month.

But, what does it really look like to sponsor a virtual event? In this post, we'll take a look at how the folks at Visually set up their presence at our October 2015 virtual conference. When conference attendees first logged in, here's what the space looked like:

  1. Attendees could click on the Exhibit Hall sign to visit all sponsor booths.
  2. They could also go directly to the Resource Center and download all sorts of fascinatingsponsor content.
  3. Global navigation between the Lobby, Auditorium, Exhibitor Directory, MProfs Room, Networking Lounge, and Resource Center, as well as the ability to view all Attendees, Chat with anyone, or view their Briefcase of saved resources.
  4. Sponsor logos (with links to their booths) rotated at the bottom throughout the show - here visually used one slot for their logo and another to talk about their giveaway of a free pair of custom Nikes.

What did the other areas of the conference look like, you ask? Why, I have some screen shots of those for you too:

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Clockwise from top left, we've got the Auditorium (where attendees went to listen to our speakers), the Exhibit Hall (where all sponsor booths were easily accessed), the Resource Center (which provided access to all sponsor materials and downloads), and the Networking Lounge (where you'll always catch a few of us engaging in lively conversations with attendees).

In each of these areas, you can see Visually's logo and giveaway notice rotating in the bottom right corner, along with the other sponsors. For best practices for how to handle your booth traffic, chatting with attendees, and nurturing your leads after the show, check out this post.

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On the left was Visually's super-hip booth setup, all dressed up in their brand colors and custom plants. Actually, I'm not sure about the custom plants. But if that's something you're really into I'm sure we could work it out. And on the right, you can see what their expanded resources section looked like with items for attendees to download.

And so ends our tour! Visually did a great job drumming up extra booth traffic by getting creative with their giveaway. I hope this has answered a few of your questions about Virtual Events, but if you have any more don't hesitate to throw them at a Client Hero.

Networking Lounge Loiterer and
MarCom Manager,

Nina