Content Spotlight

Seventy-one percent of B2B marketers use content marketing primarily to generate leads. We’re here to help with our cost-per-lead (CPL) content syndication product, Content Spotlight. This limited-duration opportunity provides you with leads who are interested in your topic, expertise, and content. You choose the lead quantity and pay only for those leads we generate. We review your material to make sure it presents insights that will appeal to a broad marketing audience. Optional API integration available with your marketing automation platform for real-time delivery (additional fees may apply).

make your content work for you

The challenge of using content marketing for lead generation isn’t simply a matter of creating compelling content, but getting it in front of the right audiences. With more than 450,000 members looking for useful content and marketing advice, we can help you get your content into the hands of marketers who want to hear what you have to say.

Start by choosing your best content. Or, let us create your content for you. We’ll handle the rest—from giving it a marquee listing in our online store, to promoting it to the most relevant audience, to collecting and delivering the lead data.

Content Creation

New: Don’t have the internal resources to create the content for your spotlight?

Talk to your client hero today about our Made to Order product line, where our team of experiencedwriters create content for you thatwill engage, entertain, and educateaudiences.