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Frequently Asked Questions for
Advertising With MarketingProfs
Why advertise with MarketingProfs?
Because you’ll be able to reach an engaged audience of practicing marketers who are open to hearing from you. MarketingProfs has been around for 20+ years and is one of the largest, most vibrant marketing communities online. Our subscriber base is 519,000+ members—and growing.
Who does the MarketingProfs audience consist of?
The vast majority of MarketingProfs members are marketers, and the vast majority of them are B2B marketers. A significant 17% are C-level execs, and 48% are at the VP, director, or manager level. These are the top industry verticals represented, in descending order:
Marketing/Media Services
Technology/Telecom
Advertising
Educational Services
Healthcare/Pharma/Biotech
Banking/Finance/Insurance
Manufacturing/Construction
Professional Services
What channels do you offer?
Our offerings range from media to lead gen programs to live events and more, including Email, Newsletters, Webinars, Virtual Events, In-Person Events, Content Syndication, Sponsored Articles, and more.
How do your email products work?
Depending on your objectives, you have a few email-related products to choose from, including some innovative—and highly effective—options:
1. Standard: You’ll provide us a fully coded HTML email file and we will deploy that email to 100,000 members of our audience on a date of your choice, pending inventory availability.
2. Drip: You provide us an initial email and follow-up variants; we email and then follow up depending on the actions taken or not taken by the initial email recipients.
3. Guaranteed clicks: We guarantee that a certain number of email recipients will click through your email to your landing page.
No time or resources to create your email? We’d be happy to help! Ask us how.
What are sponsored turnkey webinars?
You present—and MarketingProfs does everything else, soup to nuts. We promote your webinar, register attendees, produce the webinar itself, and then hand you a valuable list of leads (the webinar registrants).
What are Friday Forum Virtual Events?
You, as the exclusive sponsor, present your own session during a virtual event; two other sessions that complement your presentation are presented by subject-matter experts selected by MarketingProfs. The dates and topics of these Friday Forum virtual events are pre-planned.
How do content syndication programs work?
You provide us with your content asset—usually an e-book or guide—and we generate leads (registrants who download the asset) by promoting your content to our audience and partner networks, and by hosting registration ourselves. Syndication ends once we’ve finished generating the number of leads you contracted for. Leads are provided to you on a weekly basis, as we collect registrations.
Do you offer filters on Content Syndication leads?
Yes, we offer limited filter options. The more filters, the higher the cost per lead.
What comes with the newsletter, MarketingProfs Today?
The newsletter deploys on Tuesday, Wednesday, Thursday, and Friday to a circulation of 200,000 recipients. It includes three placements in each issue: a sponsor spot with logo; one native ad consisting of text and image; and one native text ad.
How do sponsored articles work?
You’ll provide us with your original article (800-1,000) words, and if it meets our editorial guidelines we’ll publish it on a date of your choice, pending inventory availability. We’ll simultaneously promote your article in our newsletter and publish it on the MarketingProfs site.
Do you offer in-person or hybrid lead generation and sponsorship opportunities?
Yes! In November 2024, MarketingProfs will host its 17th annual B2B Forum, an in-person event in Boston. Visit our B2B Forum site for sponsorship opportunities.
Do you offer any guarantees?
Yes! Many of our products include lead guarantees, including Content Syndication, Webinars, and Virtual Events. We also guarantee email clicks in our Email+ Cost per Click (Guaranteed Clicks) product.
Do you offer content creation services if I need to create content to promote to the MarketingProfs audience?
Yes! MarketingProfs offers creative services to help you write your emails, design your graphics, compile e-books and guides—and everything in between. In many cases, when MarketingProfs creates your content, we offer special discounts.
Let’s Discuss Your Project!
Fill out this form to tell us a little more about what you’re interested in, or to get our media kit or a special quote. Someone from our team will get back to you within 2 business days. We can’t wait to meet you!