Have Questions? Get Answers Here!
Frequently Asked Questions for
Advertising With MarketingProfs
Why advertise with MarketingProfs?
MarketingProfs has been the go-to source of the latest and greatest in B2B for marketers since 2000. That’s 25 years of perfecting both online (we’ve been doing it from the start) and in person engagement with marketers, earning their trust so they know where to turn when they need education, guidance, and tools. And clients know the power of the guarantees we offer—and deliver.
Our relevant B2B-focused content draws over 1.4 million new site visits per year by marketers largely from Tech, Business Services, Finance, Healthcare, and Manufacturing industries. 56% of them come from companies with 200+ employees and 43% come from companies with $100M+ in annual revenue. 58% are manager-level or higher. And on average, 4,000 new subscribers opt into our community each month.
So, why MarketingProfs?
Because we excel at connecting leaders in B2B marketing with marketers in B2B marketing. Simply put…you won’t get access to a community, team of experts, or unique opportunities that guarantee results like MarketingProfs’ anywhere else.
Who does the MarketingProfs audience consist of?
The vast majority of MarketingProfs members are marketers, and the vast majority of them are B2B marketers. A significant 17% are C-level execs, and 58% are at the VP, director, or manager level. These are the top industry verticals represented:
Tech
Business Services
Finance
Healthcare
Manufacturing
What channels do you offer?
Our offerings range from media to lead gen programs to live events and more, including Email, Newsletters, Webinars, Virtual Events, In-Person Events, Content Syndication, Sponsored Articles, and more.
What are sponsored turnkey webinars?
You present—and MarketingProfs does everything else, soup to nuts. We promote your webinar, register attendees, produce the webinar itself, and then hand you a valuable list of leads (the webinar registrants).
What are Friday Forum Virtual Events?
You, as the exclusive sponsor, present your own session during a virtual event; two other sessions that complement your presentation are presented by subject-matter experts selected by MarketingProfs. The dates and topics of these Friday Forum virtual events are pre-planned.
How do content syndication programs work?
You provide us with your content asset—usually an e-book or guide—and we generate leads (registrants who download the asset) by promoting your content to our audience and partner networks, and by hosting registration ourselves. Syndication ends once we’ve finished generating the number of leads you contracted for. Leads are provided to you on a weekly basis, as we collect registrations.
Do you offer filters on Content Syndication leads?
Yes, we offer limited filter options. The more filters, the higher the cost per lead.
What comes with the newsletter, MarketingProfs Today?
The newsletter deploys on Tuesday, Wednesday, Thursday, and Friday to a circulation of 38,000+ active subscribers (we dutifully manage our subscriber list so your message gets in front of engaged eyes). It includes three placements in each issue: a sponsor spot with logo; one native ad consisting of text and image; and one native text ad.
How do sponsored articles work?
You provide us your original article (800-1,000) words, and if it meets our editorial guidelines, we’ll publish it on a date of your choice, pending inventory availability. We’ll simultaneously promote your article in our newsletter and publish it on the MarketingProfs site.
Do you offer in-person or hybrid lead generation and sponsorship opportunities?
Yes! In November 2025, MarketingProfs will host its 18th annual B2B Forum, an in-person event in Boston. Visit our B2B Forum site for sponsorship opportunities.
Do you offer any guarantees?
Yes! Many of our products include lead guarantees, including Content Syndication, Webinars, and Virtual Events. We also guarantee email clicks in our Guaranteed Clicks email product.
Do you offer content creation services if I need to create content to promote to the MarketingProfs audience?
Yes! MarketingProfs offers creative services to help you write your emails, design your graphics, compile e-books and guides—and everything in between. In many cases, when MarketingProfs creates your content, we offer special discounts.
Let’s Discuss Your Project!
Fill out this form to tell us a little more about what you’re interested in, or to get our media kit or a special quote. Someone from our team will get back to you within 2 business days. We can’t wait to meet you!
